How Your Graphic Designer Can Hurt Your Conversion Rate
In this sometime crazy video interview — subtitled “Shoot our graphic designer in the head to improve conversions” — landing page conversion expert Tim Ash explains how graphic designers often get in...
View ArticleLegal Guide to Online Video
In this video interview, videologist Grant Crowell explains that online video involves various kinds of rights and permissions that businesses need to be aware of — covering such topics as “fair use,”...
View ArticleSuccessful Start-ups: 1. Researching and Deciding upon Your Online Business...
There’s a myth floating around that you can make quick, easy money on the Internet. Not true! Do you know how hard small store owners work to become successful? Very hard! And they have to put up a lot...
View ArticleSuccessful Start-ups: 2. How to Conduct Competitive Research
Part 1 | Part 2 Once you’ve done the painstaking research needed to decide upon a potentially profitable niche for your online business (part 1), it’s vital that you understand your competition well...
View ArticleSuccessful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)
Part 1 | Part 2 | Part 3 A Unique Selling Proposition is a brief, carefully thought-out statement of why customers should purchase their goods or services from you, rather than from your competitors....
View ArticleWhere to Put Your Website’s Unique Value Proposition
Every website should have a Unique Value Proposition (UVP), that is, the unique value that you promise to deliver to your customer that separates you from your competitors. The UVP is like a song...
View ArticleEvaluating Ecommerce Order Fulfillment; 6 Factors
I work for an ecommerce fulfillment company in Michigan. We provide inventory warehousing and order fulfillment services for companies of all sizes. Prospective clients, especially start-up businesses,...
View ArticleGame-Changer: How the Internet Has Changed the Legal Profession
The Internet has been a game-changer for those engaged in the practice of law, like so many professional services. While the focus of this monthly column moving forward will be marketing issues and...
View Article5 Quick Ways to Lower Pay-per-click Costs
In a perfect world, we’d never have to worry about the cost of our pay-per-click advertising campaigns. We’d be making money on every sale, and we’d have an unlimited budget. Unfortunately, it’s not a...
View ArticleLawyers Are Big Players in SEO, Pay-per-click Game
Most website professionals would not consider attorneys or law firms to be among their core clientele. You have Fortune 500 companies investing millions on all things “web.” There are thousands of...
View Article10 Sources of Competitive Business Intelligence
Knowing your competitors’ pricing and advertising strategies is critical in today’s business environment. Often, brand loyalty is trumped by price and short term deals through services such as Groupon...
View ArticleLaw Firm Websites: Ethics and Compliance Issues
For the development and use of law firm websites, ethical considerations are significant. The legal industry has strict and stringent rules that are more difficult than most other areas of professional...
View ArticleBlogging for Lawyers: Lessons Learned
There are in excess of 7,000 blogs dedicated to the law business alone. While I can’t speak for other professions, I can tell you that blogging is alive, well, and prominent in the world of legal...
View Article19 Mobile Apps for Web Marketers
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to easily bookmark content, and go...
View ArticleHow to Monitor Yelp, Other Review Sites
In “Monitoring your Online Reputation in 2013,” contributor Micah Buchdahl described the need to closely monitor what others say about your company online. Firms like Reputation.com have turned digital...
View ArticleHow to Make your Site Mobile Friendly, Part 2
Editor’s Note: This is “Part 2″ of a 2-part series on making your website mobile friendly. “Part 1″ we published previously. In “How to Make your Site Mobile Friendly, Part 1,” I addressed how...
View Article14 Tools for Local Search
If you are a local business, you need to be where people are looking for you: local search. Here is a list of tools for local search. There are tools to find out where to list your business, monitor...
View Article11 Free Screencasting Tools
Screencasts are an effective way to promote your products or services. As a video tutorial, a product demonstration, or for reviewing the strengths of your company, screencasts offer substantial...
View Article21 Content Marketing Tools
Successful content marketing demands a wide range of skills. You must research and develop the right content for your audience, as well as execute and monitor your campaign. Luckily, there are plenty...
View ArticleWhat to Look for in a Comment System
Comment systems provide an easy and familiar way to build a community around your online business. Whether you use a comment system for product reviews or for feedback on blog posts, allowing users to...
View Article
